Privacy Policy

Like everywhere you shop, we collect your personal information. Think of it as our way of getting to know you better. It means your orders are processed fast and we can send offers tailored to you, for things that you’ll actually want (that shiny shoe, for example). And if there’s a problem with your order (unlikely, but it does happen), it also means we can deal with it timely.

Since we have your details, it only seems fair for you to have ours. DP Dream Pairs Inc. (“Dream Pairs”) is a company incorporated in the United States. Our company address is 9500 Railroad Ave North Bergen,NJ 07047 and our headquarter contact number is + 1 424 275-9089. When it comes to the information we have squirrelled away about you, we want to be totally upfront – honesty’s a great policy, after all. See below for how it all works. You can rest totally assured that we’re committed to protecting your privacy and the security of your personal information.

BY CONSENTING TO THIS PRIVACY NOTICE, YOU ARE ACCEPTING THE PRACTICES DESCRIBED IN THIS PRIVACY POLICY.

Still got a burning question? Feel free to contact us using any of the methods listed in our Contact Us section at the bottom of this Privacy Notice.

1. What Data That We Collect, How and Why We Use It

What you order speaks volumes and this helps us learn what you like. We may collect the following data about you, and we’ve explained the lawful basis (in brackets) and purpose for doing so in each case.

Your name, address and email address (contractual performance; legitimate interests; legal obligations; consent)

- We need to know these so that we can process the orders that you make on our website, send you email confirmations of your order, send those packages of style direct to your door, and verify your payment details (contractual performance).

- We like to keep you in the loop so from time to time we’ll send you catalogues, special offers and promotions by post and email (legitimate interests).

- We need this information so that we can respond to your queries and occasional complaints (nobody’s perfect) (contractual performance; legitimate interests).

- We may also keep a record of these to inform any future communication with us, to demonstrate how we communicated with you throughout, to ensure that we provide you with a great service.

- We also use this data to send you survey and feedback requests to help improve our services. It helps make our products or services more relevant to you (legitimate interests).

- Sometimes, we may need these details to send you communications that are required by law or necessary to inform you about our changes to the services we provide you (legal obligations; contractual performance).

- When you leave a product review for us on our website (thank you), you’re given the option to provide your email address which we use to verify your review (legitimate interests).

- If you participate in our research activities (for example, consumer surveys), we’ll use your name in order to administer the group (consent).

- In order to improve the products and services that we provide, we may use your personal data to invite you to participate in market research (legitimate interests).

- If you work with us as an influencer, we may collect your name, email address, address, images of you (and, if you work with us through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing and shoe sizes. We use your name and email address to engage with you and to administer events. We may use your address to send presents to you, and we may post your images on our own social media pages and our websites (contractual performance).

Your payment card (contractual performance; legitimate interests)

- This one’s not exactly rocket science: we use this data to process your order, or to process refunds to you (contractual performance).

Your date of birth (legitimate interests; legal obligation)

- This is optional. We like to know your date of birth – spoiler alert, but it means we might wish you a Happy Birthday with rewards points, coupons, and/or free merchandise (legitimate interests).

Your phone number (contractual performance; consent)

- We ask for this so that we can call or text you about your orders, but it’s optional anyway. It’s handy when the courier can’t find your address, for example, or if there is a problem with your order (contractual performance).

- If you participate in our research activities (for example, consumer surveys), we’ll use your phone number for administering the group (consent).

Your communication history with us (contractual performance; legitimate interests)

- We keep records of the live chats, telephone calls, emails and postal correspondence from you so we can provide you with the great customer service and support we’re known for (contractual performance). We may also use this data when training our staff, to make sure we continuously improve that customer service (we set our goal at ‘incredible’) (legitimate interests).

Information about your device and how you use our website (including your IP address, device type) (legitimate interests)

- We use this data to continuously improve our website, to set default options for you, and to show you the correct content (for example language and currency). We may also use it to develop, test and improve the systems, services and products we provide to you by say, recording your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having. 

- Your responses to surveys, competitions and promotions (legitimate interests; contractual performance)

- This allows us to run all of these things. If we don’t use this data, you can’t win competitions or use promotions. Imagine.

Photographs (consent)

- If you upload your photographs to our site (please keep them coming), these may be published on our website. If you take part in our research activities (for example, consumer surveys), we’ll use your photographs to improve the products and services that we provide to our customers.

- If you work with us as an influencer, we may collect your name, email address, address, images of you (and, if you work with us through paid partnerships and your children are included in your images, we’ll collect their images too), and clothing and shoe sizes. We use your name and email address to engage with you and to administer events. We may use your address to send presents to you, and we may post your images on our own social media pages and our websites (contractual performance).

Your social media username (legitimate interests)

- If you interact with us on social media, we use this data to help us respond to your comments, questions or feedback.

Your Internet Protocol (IP) address (legitimate interests)

- We collect your IP address to learn more about how you use our website. IP address data allows us to analyze site usage and visitor numbers and see how our advertising performs (so we can understand what you like). We also use this information to improve our website, which makes our marketing more relevant to give you a great experience.

Any of your personal data (legal obligation)

- There may be situations where we are legally required to share your personal data, for example, when a court order is submitted to share it with law enforcement agencies or a court of law.

- If you don’t want to give us your data, you don’t have to. However, if you don’t, you may not be able to buy products from our website and catalogue, and you are unlikely to receive our customer service. It’s your call.

2. Data We Receive

Sometimes we use data from other companies that you’ve shopped with to tell us more. We like to get the full picture, you see: that way, our marketing is right up your street.

We may have received personal data from third parties including where they have received your name from another company that has indicated that you wouldn’t mind receiving catalogues from us. If this applies to you, we will seek your consent to continue to send you catalogues. You can also contact us using any of the methods listed in the Contact Us section below at any time. 

If you have entered a competition with one of our friends or partners, and have said that you wouldn’t mind hearing from us, they may have sent us your details so that we can get in touch with you.

If you work with us as an influencer, we may have received your information from an influencer agency.

3. Sharing Your Data With Others

There are circumstances where we may share some of your data with others:

- Delivery Companies / Couriers (contractual performance) – …so that your shiny new purchases can be delivered to you. We will share your name, address, email address and phone number with delivery companies and couriers who we have carefully chosen to deliver your exciting new purchases

- Payment and Credit Agencies (contractual performance) - Think credit card reference agencies and credit card clearing agencies. We use these very reliable, very trustworthy companies to process the orders you place with us or help us in the services we provide to you. We couldn’t do what we do without them but, even so, we only give them the data they need to get the job done. This would never be more than your name, address, email address and payment card information.

- Marketing Agencies (legitimate interests) - We also share your name, address, IP addresses, email address and transaction history with data selection analysts, data segmentation and ranking agencies, and email marketing agencies. It sounds very complicated, but these organizations help us to analyze our customer base and to identify potential new customers, to target our marketing in a way that is most relevant for you, and show you the content that is relevant to you (based on your location). In all instances, we provide them with only the data they need to perform their function.

- Upon sale of business assets (legal obligation) - In the unlikely event that our business assets are sold or purchased by another company, our data records will be sold too as part of our business.

- Research Companies (legitimate interests) - We care what you think so we sometimes ask outside research companies to contact you directly for opinions on our products and services (again, we’ll only give them the data they need to get this done).

- Customs authorities (legal obligation) - We may have a legal obligation to share your name and address with customs authorities in order to transfer your goods in to the EU.

- Data Cooperatives (legitimate interests) – Subject to your marketing preferences, we may share your name, address, email address, phone number and details about what you’ve ordered from us with our data cooperative partners. These partners are 'members-only' clubs and manage prospect pools on behalf of retailers. As we’re all among friends, we share information on what our customers buy, and this information is analyzed by the data cooperatives to help us understand your buying patterns. This helps us plan what we send you, based on what you like to buy, whether it’s a reminder to stock up or holiday discount on our products. In addition, they analyze what sort of products might interest you and pass your name and address to companies whose products are likely to appeal to you. These companies may include, but may not be limited to, shops active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors industries. 

4. Using Your Data Outside EU

We have customer service teams in the United States and China. Sometimes, when we’re really busy, your calls or emails might go transatlantic. Say ‘ni hao’ to our Chinese colleagues and ‘howdy’ to our US colleagues.

Some of our third-party processors may transfer your data outside of the EEA (namely to the United States of America) to China. In any case, we ensure that data security is appropriate and apply appropriate safeguards with these processors.

Please contact us if you would like more information about how we protect your transferred data.

5. Changing Your Preferences

Emails: We love to talk to you but we understand that not everybody wants to receive our emails. But remember that, if you unsubscribe, we won’t be able to send you details of our sales or offers before anyone else. If you decide you’ve had enough of us in your inbox for now, please update your preferences via any of the methods in the Contact Us section below in this Privacy Notice, or click the ‘Unsubscribe’ button on an email that you receive from us. It may take around five working days to unsubscribe you.

Posted Mailing: Thanks, but no thanks. If you do not wish to receive any further posted mailings from us, please update your preferences via any of the methods in the Contact Us section below in this Privacy Notice. As catalogues get printed in advance, it can take up to six weeks for you to unsubscribe. But, trust us, we’re on the case.

Third Parties: If you don’t want us to share your data with third parties, you can change this at any time via any of the methods in the Contact Us section below in this Privacy Notice. 

Any other issues or queries: If for any reason you can’t update your preferences or have other queries relating to privacy, head to our Contact Us section and we’ll update them for you (we’re nice like that). Please make sure you include your full name and address, and your email if applicable.

6. How Long is Your Data Kept

As long as you keep shopping with us, we keep a record of our friendship so far, from your first pair of Dream Pairs boots to that classic belt that you wear all the time. This record helps us answer any questions about your order history – or take you on a stroll down memory lane. And we know when we’re not wanted. If you haven’t shopped with us for ten years, we’ll come to the sad conclusion that we may have lost you, and delete your data from all our systems. Or you can ask us at any time – via any of the methods listed in our Contact Us section – to erase it. (We will, pronto.)

We might also need to keep your data for important legal or audit purposes, to resolve disputes, and to prevent abuse. In these situations, we may need to hold some of your data after you have closed your account.

7. Your Rights

You have the right to be informed about how your personal data is being used. This is done, for example, through this privacy notice.

You have a right to access any personal data we hold about you and we’ll deal with any subject access request within 30 days (we never like to keep you waiting). Please contact our Data Protection Officer (DPO) called Mack Luo using the details listed in our Contact Us section, marking your request ‘subject access request’ and giving us your name, address, email address so we can get hold of it in a jiffy.

You have the right to ask us to stop or pause processing your data, erase your data or amend your data. Please get in touch with us via any of the methods listed in our Contact Us section if you’d like us to do any of these things, and as far as we’re able to (when taking into account our own legal obligations) we’ll make it happen. You can also amend your own personal data by accessing ‘Your Account’ on our website.

You have the right of objection that allows you to object the processing of data by DP DREAM PAIRS INC in the event of not receiving the data directly from you, including profiling. Thus, if you want us to stop receiving direct marketing just ask us to take you off the list, via any of the methods in our Contact Us section.

You have the right of portability over your data (i.e. you can ask us to pass the data we hold on you to a third party in machine-readable format). Let us know if you want us to do this using the details in our Contact Us section.

If you have any complaints, you can contact us (see details below) and we’ll do our utmost to get to the bottom of things. If, after contacting our data protection officer you feel your complaint has not been dealt with satisfactorily, you have the right to contact the supervisory authority. The supervisory authority for data protection in the Netherlands is the Dutch Data Protection Authority which you can write to at : Autoriteit Persoonsgegevens, PO Box 93374, 2509 AJ DEN HAAG; phone on: 0303 123 1113 or; or visit at: https://autoriteitpersoonsgegevens.nl.

8. Visiting Us From A Different Region

This privacy notice has been written for our customers in the EU. If you are visiting https://dreampairshoes.com and https://uk.dreampairshoes.com as a resident of a different country, you may find privacy information that is more relevant to you by following these links:

UK: https://uk.dreampairshoes.com/pages/privacy-policy

US:https://www.dreampairshoes.com/pages/privacy-policy

9. Change to This Privacy Agreement

From time to time, we may make changes to this privacy notice in order to make sure that we are providing you with the most up-to-date information. If and when we make changes to this privacy notice, we will summarize the changes in this section. If the changes are significant, we may also chose to email our customers who have provided us with their email address. Any changes to this privacy notice will apply to you and your data immediately.

10. Contact Us

If you have any questions or concerns regarding our privacy notice, your privacy rights, or would like to submit a request to:

DP DREAM PAIRS INC

Attn: Privacy Officer-Mack Luo

9500 Railroad Ave North Bergen,NJ 07047

Email: [email protected]